St. Catherine University is a private Catholic liberal arts university, and was one of the first institutions of higher learning specifically for women in the Midwest.
The suite of fundraising materials would be used by student fundraisers when reaching out to alumnae. Forms included ways to track conversations, pledges, payment history, and other information relevant to the initiative. The materials needed to be highly modular and work with the pre-programmed computer systems; a complicating request was that the client also wanted the materials to be more personalized than previous materials had ever been.
The design solution included iconic images from campus along with a way for student fundraisers to include their photo; the photo was a way to reinforce a personal connection between the alumnae and the student. Student photos included a first name and information on their major. To economize, the materials (except the digitally printed photo) were offset printed in two colors.
“It was our most successful year ever. The final numbers aren’t in but we are already far ahead of where we’ve been … I know our excellent materials made a huge difference. I continue to be incredibly pleased with your work and professionalism. I really enjoy your style.”