GuidePoint Marketing Materials

Sample layouts from Guidant's "Guidepoint" brochure; graphic design by Carolyn Porter of Porterfolio, Inc.

This desk-size reference guide came in two versions: one for Boston Scientific (Guidant) customers, and a second version with additional tools and information for sales reps. A two-tiered tab system made immediate identification of the versions a breeze.

The project required multiple custom photos, which included model casting, location scouting, prop creation, in-person art direction, and aggressive schedule management.

Companion materials, which used some of the design elements Carolyn developed, were completed by Boston Scientific’s on-staff designers.

In conjunction with companion materials crested by the on-staff designers, materials for the GuidePoint Resources won an Award of Excellence from IABC Minnesota.

Boston Scientific (Guidant)
Jonathan Chapman
Greg Preslicka
Print Craft