Renowned for artistic excellence, versatility of musical styles and adventurous programming, The Saint Paul Chamber Orchestra is widely regarded as one of the finest chamber orchestras in the world. Each spring (prior to COVID), the Orchestra held a black-tie fundraising gala. The year’s theme: magic.
Carolyn began by interviewing a local magician. She used what she learned to develop a lively design solution that was applied to all event materials. The primary visual was a magicians’s wand that — through the magic of a lenticular — morphed into a conductor’s baton.
Event materials were printed in two colors to economize on print expenses. Materials included pre-event awareness materials, the event invitation package, the evening’s program — which even included directions for a magic trick attendees could attempt using their dinner napkin, a salt shaker and a coin — menu, auction catalog cover and event signage.