Does your organization have a complex story to tell? Let’s have a conversation
about using graphic design to inform, engage, and inspire your audience.

Detailed image of holiday card made to look like knitted, patterned sweater; graphic design by Carolyn Porter of Porterfolio, Inc.
Custom Holiday Card Graphic Design Samples Typography Samples

Custom Holiday Card

What seemed like a straight-forward concept — to create a typography-based design that mimicked the look of a knitted sweater — turned into more than 17,000 faux stitches.

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Bright red cover of "CyberFirst" brochure designed for Travelers Insurance company; graphic design by Carolyn Porter of Porterfolio, Inc.
CyberFirst Marketing Materials Graphic Design Samples

CyberFirst Marketing Materials

When Travelers needed a tool agents could use to explain and promote insurance coverage designed specifically for high-tech companies, they hired Carolyn to help.

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Inset anatomical illustration of heart used in Boston Scientific educational materials; graphic design by Carolyn Porter of Porterfolio, Inc. Illustration by Christy Krames.
Patient Education Easel Graphic Design Samples

Patient Education Easel

The Patient Education team at Boston Scientific hired Carolyn to design a tool cardiologists and electrophysiologists could use while consulting with patients.

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Two hands holding iPad showing app designed for Boston Scientific reps. The app shows features and benefits of the SENTAI line of guidewires. Graphic design by Carolyn Porter of Porterfolio, Inc.
Sentai iPad App Graphic Design Samples

Sentai iPad App

When Boston Scientific needed an interactive app their sales force could use to compare features and performance of the SENTAI™ line of guidewires, they reached out to Carolyn for help.

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Striking orange sunset photo featured on front cover of the Friends of the Boundary Waters Wilderness report "State of the Boundary Waters Canoe Area Wilderness"; graphic design by Carolyn Porter of Porterfolio, Inc.
“State of the Boundary Waters” Report Graphic Design Samples Typography Samples

“State of the Boundary Waters” Report

When the Friends of the Boundary Waters Wilderness decided to publish a comprehensive report on the state of the BWCAW, they hired Carolyn to help.

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Sample layouts from WATCHMAN brochure; design by Carolyn Porter of Porterfolio, Inc.
WATCHMAN Product Brochure Graphic Design Samples

WATCHMAN Product Brochure

When Boston Scientific wanted help refreshing the look and content of an existing brochure, they called on Carolyn to help.

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Orange sticker showing the words "plant me." The strips of paper underneath the sticker are printed on paper embedded with seeds. Graphic design by Carolyn Porter of Porterfolio, Inc.
New Business Development Campaign Graphic Design Samples

New Business Development Campaign

When it was time to tell prospective clients about the range of services Carolyn offered, she developed an eye-catching and memorable promotion.

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Inside front cover of Travelers "risk appetite" brochure; graphic design by Carolyn Porter of Porterfolio, Inc.
Business Insurance Risk “Appetite” Directory Graphic Design Samples

Business Insurance Risk “Appetite” Directory

You may not think a document outlining commercial insurance coverage is exciting — unless you are an insurance agent who needs to quickly and accurately access this information.

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Two hands holding iPad showing an interactive PDF showing Boston Scientific's WATCHMAN product; graphic design by Carolyn Porter of Porterfolio, Inc.
Watchman Marketing Interactive PDF Graphic Design Samples

Watchman Marketing Interactive PDF

When Boston Scientific needed help developing materials to support the release of their innovative WATCHMAN™ product, they called on Carolyn to help.

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Title page of "Digital Nature Photography" book, featuring photography of Craig Blacklock's students of Split Rock arts program; graphic design by Carolyn Porter of Porterfolio, Inc.
Digital Nature Photography Book Graphic Design Samples

Digital Nature Photography Book

Upon completion of a University of Minnesota–Split Rock workshop with the renowned nature photographer Craig Blacklock, Carolyn designed a limited-edition, hard-bound book highlighting favorite images from the class.

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Part of poster showing lyrics of "God Bless America" that changes "White with foam" to "Black with oil" to protest the Deepwater Horizon Oil Spill; graphic design by Carolyn Porter of Porterfolio, Inc.
“God Bless America” Poster Graphic Design Samples Typography Samples

“God Bless America” Poster

After Deepwater Horizon began spewing millions of barrels of oil into the Gulf, Carolyn made this poster to express outrage at the ongoing environmental damage.

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Sample of invitation for fundraising event showing x-ray of seashell; design by Carolyn Porter / Porterfolio, Inc.
Fundraising Invitation Graphic Design Samples

Fundraising Invitation

You might think of the invitation as a throw-away aspect of a fundraising event. But what if the invitation results in a tangible impact on the bottom line?

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Inset image of notecard for Prime Mortgage showing two lazy dogs sleeping on green couch; graphic design by Carolyn Porter of Porterfolio, Inc.
Visual Identity and Marketing Collateral Graphic Design Samples

Visual Identity and Marketing Collateral

After a false start (and a frustrating dead end) with a different graphic design firm, Prime Mortgage hired the freelance team of Julianna Newstrom, marketing consultant, and Carolyn Porter to update their visual identity.

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image showing partial cover of Guidant "Guidepoint" brochure; graphic design by Carolyn Porter of Porterfolio, Inc.
GuidePoint Marketing Materials Graphic Design Samples

GuidePoint Marketing Materials

When Boston Scientific (Guidant) wanted to promote its suite of health care reimbursement information resources, which included online and phone tools, webcasts, a technical toolkit, and PDA software, they hired Carolyn to design and art direct this easy-to-reference tool.

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Inset image of pie chart used in Travelers Community Foundation annual report; graphic design by Carolyn Porter of Porterfolio, Inc.
Annual Report Graphic Design Samples

Annual Report

Each year the Travelers Foundation invests millions of dollars in education, arts and culture, and community development programs, along with charities their employees support. Travelers hired Carolyn to create two of their annual reports.

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Yellowed, WWII-era envelope with blue and red chemical censor marks, green and blue postage stamps that show profile of Adolf Hitler and title of book "Marcel's Letters"
Marcel’s Letters: A Font and the Search for One Man’s Fate Storytelling Samples Typography Samples

Marcel’s Letters: A Font and the Search for One Man’s Fate

After embarking on a quest to learn about handwritten letters found at an antique store, an unexpected story of love and hope emerged.

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Close-up image of cover of "Encore Society" brochure; graphic design by Carolyn Porter of Porterfolio, Inc.
“Encore Society” Planned Giving Brochure Graphic Design Samples

“Encore Society” Planned Giving Brochure

The Saint Paul Chamber Orchestra hired Carolyn to design and art direct a brochure that explained, promoted, and inspired patrons to support the orchestra’s planned giving program, The Encore Society.

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Detail of map showing Boundary Waters Canoe Area Wilderness. Map used in 2018 "State of the Boundary Waters" report published by the Friends of the Boundary Waters Wilderness; graphic design by Carolyn Porter of Porterfolio, Inc.
“State of the Boundary Waters” Report Graphic Design Samples Typography Samples

“State of the Boundary Waters” Report

When the Friends of the Boundary Waters Wilderness decided to publish a comprehensive report on the state of the BWCAW, they hired Carolyn to help.

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Swooping letter "M" of font P22 Marcel Script, with P22 Type Foundry logo. Font designed by Carolyn Porter.
P22 Marcel Script Typography Samples

P22 Marcel Script

After finding WWII-era letters at an antique store near her home in Minnesota, Carolyn designed a connected cursive script font based on the beautiful handwriting. The project would grow to be bigger — and more important — than she ever could have guessed.

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Overhead image of page 1 of "Leadership in Mind" report published by St. Catherine University; graphic design by Carolyn Porter of Porterfolio, Inc.
“Leadership in Mind” Capital Campaign Report Graphic Design Samples

“Leadership in Mind” Capital Campaign Report

To celebrate the completion of a monumental $86 million capital campaign, St. Catherine University hired Carolyn to design a book that summarized and celebrated the initiative.

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Close-up of word "Elsie's" from "Elsie's Garden" identity; graphic design by Caorlyn Porter of Porterfolio, Inc.
Elsie’s Garden Floral Design Graphic Design Samples

Elsie’s Garden Floral Design

When florist Christine Carlson Chan expressed frustration with the process of discussing color with clients, Carolyn developed an innovative tool (and new visual identity) for Christine to use.

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Close-up of letters "err" of word "Merry" made of evergreen; design by Carolyn Porter of Porterfolio, Inc.
Custom Holiday Card Graphic Design Samples Typography Samples

Custom Holiday Card

What seemed like a simple idea — to craft the word “Merry” from evergreen needles — turned into a days-long project with sap-covered fingers.

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Two hands on iPad with image of Lymphedema iPad app made for Tactile Medical; graphic design by Carolyn Porter of Porterfolio, Inc.
Lymphedema/Chronic Wound iPad Apps Graphic Design Samples

Lymphedema/Chronic Wound iPad Apps

Medical device manufacturer Tactile Medical hired Carolyn to design and develop two iPad apps their sales force could use when talking with physicians and lymphedema therapists.

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Interior page of MMIC annual report; graphic design by Carolyn Porter of Porterfolio, Inc.
Annual Report Graphic Design Samples

Annual Report

After a year of change and growth, the management team at MMIC decided on the theme for their annual report: “we’re listening.” They hired Carolyn to bring the message to life.

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Cover of "Network of Solutions" brochure by Travelers Insurance; graphic design by Carolyn Porter of Porterfolio, Inc.
Technology Collateral Graphic Design Samples

Technology Collateral

The Global Technology group at Travelers Insurance delivers specialty insurance products for companies in four distinct categories: telecommunications, information technology, medical technology and electronics manufacturing.

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Cover image from "MNSights" magazine; graphic design by Carolyn Porter of Porterfolio, Inc.
Publication Design Graphic Design Samples

Publication Design

When Minnesota’s largest community foundation wanted help designing a new publication, MNSights, they called on Carolyn to help.

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Graphs for technical Product Performance Report; graphic design by Carolyn Porter of Porterfolio, Inc.
Product Performance Report Graphic Design Samples

Product Performance Report

When Boston Scientific (Guidant) needed to present technical product performance information in a single-page format, they hired Carolyn to figure out how it could be accomplished.

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Cover of Guidant "salesforce automation" brochure with headline "what am I missing?"; graphic design by Carolyn Porter of Porterfolio, Inc.
SalesForce Automation Materials Graphic Design Samples

SalesForce Automation Materials

The Sales Force Automation group at Boston Scientific (Guidant) hired Carolyn to design core pieces of department collateral, including this piece which was used at a once-a-year sales meeting.

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Cover of Travelers Insurance new agent "prospecting" kit showing forest with tall trees and headline "Travelers does more to help independent agents grow"; graphic design by Carolyn Porter of Porterfolio, Inc.
Agent Recruitment Kit Graphic Design Samples

Agent Recruitment Kit

Travelers Insurance hired Carolyn to develop a suite of materials that would encourage prospective agents to quote and sell their products.

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Inset showing four line graphs from Alerus Financial Monthly economic update report; graphic design by Carolyn Porter of Porterfolio, Inc.
Economic Trend Reports Graphic Design Samples

Economic Trend Reports

In the years following the Great Recession, Alerus Financial had a renowned economist prepare monthly data on economic trends and developments. Alerus hired Carolyn to package the data in a more customer-friendly format.

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Stock image of two hands in surgery, about to cut a patient
Facility Marketing Brochure Graphic Design Samples

Facility Marketing Brochure

After creating a state-of-the-art medical education facility in Boston’s World Trade Center, Boston Scientific (Guidant) hired Carolyn to create a brochure that promoted the facility’s features.

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Inset image of "how it works" brochure showing how Tactile Medical's Flexitouch product removes lymph fluid; graphic design by Carolyn Porter of Porterfolio, Inc.
“How It Works” Marketing Brochures Graphic Design Samples

“How It Works” Marketing Brochures

When it comes to informing and engaging prospective patients with educational materials like this series of “How It Works” brochures, Tactile Medical called on Carolyn to help.

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Design of font in progress by Carolyn Porter
Type Design Typography Samples

Type Design

Take a look at Carolyn’s next font, currently in progress.

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Cover of "Magic of Music" invitation for Saint Paul Chamber Orchestra fundraiser. A lenticular shows both "magic" and "music" depending on how you hold the lenticular. Graphic design by Carolyn Porter of Porterfolio, Inc.
“Magic of Music” Fundraising Event Materials Graphic Design Samples

“Magic of Music” Fundraising Event Materials

Each spring, the Saint Paul Chamber Orchestra holds a black-tie fundraising gala. The year’s theme: magic.

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Sample showing annual fundraising materials for St. Catherine University; design by Carolyn Porter / Porterfolio, Inc.
Fundraising Materials Graphic Design Samples

Fundraising Materials

The challenge presented by St. Catherine University (The College of St. Catherine) was to update the fundraising materials used by student fundraisers.

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Image of Travelers Personal Insurance Sales & Marketing Toolkit showing schematic illustration of tools on blue background; graphic design by Carolyn Porter of Porterfolio, Inc.
Salesforce Communication Materials Graphic Design Samples

Salesforce Communication Materials

When Travelers Insurance wanted to communicate the features and benefits of new marketing tools available to independent agents, they called on Carolyn to help.

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Cover of Nonin brochure showing Equanox infrared oximeter; graphic design by Carolyn Porter of Porterfolio, Inc.
Medical Device Brochure Graphic Design Samples

Medical Device Brochure

When the client’s go-to designer was unavailable due to a family emergency, Carolyn was brought in to pinch-hit the design of a high-profile product brochure.

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Cloud computing illustration showing weather-like forecast of clouds and high-pressure fronts; graphic design by Carolyn Porter of Porterfolio, Inc.
Technology White Paper Reports Graphic Design Samples

Technology White Paper Reports

Travelers Insurance wanted to create a series of white-paper reports, but they didn’t want the expense of printing, warehousing, or distributing printed reports.

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Two hands holding iPad showing Boston Scientific EL-ICD app; app designed and programmed by Carolyn Porter
EL-ICD iPad App Graphic Design Samples

EL-ICD iPad App

When Boston Scientific wanted help creating an iPad app to promote their industry-leading EnduraLife™ implantable cardioverter defibrillator (EL ICD), they called on Carolyn to help.

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Close-up image of silk-covered box with marbled paper that was a gift from the Travelers board of directors to board member Glenn Nelson; graphic design by Carolyn Porter of Porterfolio, Inc.
Board Member Retirement Gift Graphic Design Samples

Board Member Retirement Gift

When Travelers Insurance contacted Carolyn to design a one-of-a-kind gift for a retiring board member, she immediately knew who she wanted to collaborate with: Kent Aldrich of The Nomadic Press.

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Hand holding small size membership brochure for White Bear Lake Area Historical Society; graphic design by Carolyn Porter of Porterfolio, Inc.
Historical Society Membership Brochure Graphic Design Samples Storytelling Samples

Historical Society Membership Brochure

When the White Bear Lake Area Historical Society expressed interest in creating a brochure, Carolyn jumped at the opportunity to help.

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two hands holding iPad with sales app featuring WATCHMAN product by Boston Scientific; graphic design by Carolyn Porter of Porterfolio, Inc.
WATCHMAN iPad App Graphic Design Samples

WATCHMAN iPad App

When Boston Scientific wanted to develop a tool sales reps could use to educate physicians about their life-saving left atrial appendage closure device, they called on Carolyn to help.

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Screen grab from article on designing a connected cursive script font; graphic design and writing by Carolyn Porter of Porterfolio, Inc.
Article for Smashing Magazine Storytelling Samples Typography Samples

Article for Smashing Magazine

After reading the book “Marcel’s Letters,” an editor at Smashing magazine asked Carolyn if she would write an article on designing type for the online magazine.

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Detail of Ideal Printers, Inc. 30th anniversary logo; graphic design by Carolyn Porter of Porterfolio, Inc.
Ideal Identity Refresh Graphic Design Samples Typography Samples

Ideal Identity Refresh

When Ideal Printers, Inc. wanted a variation of their logo they could use to celebrate and promote their 30th year of providing high-quality commercial printing, they called on Carolyn to help.

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