Though Carolyn now lives in Minnesota, her childhood home was in southwestern Wisconsin’s beautiful “Driftless” region.
The “Driftless” region that spans Minnesota/Wisconsin/Iowa was not flattened during the last ice age. As a result, the landscape is characterized by steep hills, forested ridges, and carved river valleys. In fact, those very features could be seen in the valley directly behind Carolyn’s childhood home.
When the opportunity arose to work with the team working to establish a 100-mile footpath through Minnesota’s Driftless region, Carolyn jumped at the chance to help. The logo — or logos, more correctly — combine colors found in the forest landscape, a custom illustration, a map of the region, a boot print, rugged typography, a social hashtag, and a five-sided shape that evokes the landscape’s iconic “cabbage rocks.” These combinable elements provide flexibility to create branded badges, banners, apparel, patches, stickers and more.
Learn more about the Minnesota Driftless Hiking Trail here.
“Carolyn was an amazing partner in our design process. Not only was the final product great as evidenced by the constant compliments we get at events, but Carolyn was incredibly thorough and thoughtful in the design process, listening but also teaching us about opportunities in our logo. If you’re looking for a meaningful, smart, and attractive logo, I cannot recommend Carolyn enough!”– MARTY WALSH, COORDINATOR/VOLUNTEER, MINNESOTA DRIFTLESS HIKING TRAIL