Close up teaser image showing words "Plant me" from marketing mailer designed by Carolyn Porter of Porterfolio, Inc.

New Business Marketing Mailer

Collage of pages showing custom marketing mailer promoting services of graphic designer Carolyn Porter of Porterfolio, Inc. The promotion includes paper with wildflower seeds embedded into the paper; the goal was to help clients plant seeds for future success.

When it was time to tell prospective clients about the range of services Carolyn offered, she developed an eye-catching and memorable promotion. Since the mailing was going out in the springtime, Carolyn leveraged the change in season and developed visuals and messaging that encouraged clients to plant seeds for success.

Carolyn identified specific tactics she could help with — e.g., social media marketing, designing infographics, developing technical or marketing collateral — and had those tactics letterpress printed onto strips of paper embedded with flower seeds. Clients could literally plant seeds for future growth and success.

Learn more about Botanical Paperwork’s lovely seed papers here.