When it was time to tell prospective clients about the range of services Carolyn offered, she developed an eye-catching and memorable promotion. Since the mailing was going out in the springtime, Carolyn leveraged the change in season and developed visuals and messaging that encouraged clients to plant seeds for success.
Carolyn identified specific tactics she could help with — e.g., social media marketing, designing infographics, developing technical or marketing collateral — and had those tactics letterpress printed onto strips of paper embedded with flower seeds. Clients could literally plant seeds for future growth and success.
Learn more about Botanical Paperwork’s lovely seed papers here.