Travelers Insurance hired Carolyn to develop a suite of materials that would encourage independent agents to quote and sell Travelers products.
The agent recruitment kit included a variety of inserts that explained the company’s technology platform, product breadth, commission structure, claim handling process, customer acquisition tools and more. The entire message supported the theme: “Travelers does more to help independent agents grow.”
Carolyn worked with the Arbor Day Foundation to create a live-seeding promotion which could be sent to prospective agents as a pre-meeting teaser, or used as a follow-up to a face-to-face meeting. The seeding was a powerful way to reinforce the “grow with us” message.
Carolyn’s work for Travelers has been awarded an Award of Excellence from the Insurance Marketing Communications Association.