Travelers Insurance hired Carolyn to develop a suite of materials that would encourage independent agents to quote and sell Travelers products.
The agent recruitment kit included a variety of inserts that explained the company’s technology platform, product breadth, commission structure, claim handling process, customer acquisition tools and more. The entire message supported the theme: “Travelers does more to help independent agents grow.”
Carolyn worked with the Arbor Day Foundation to create a live-seeding promotion which could be sent to prospective agents as a pre-meeting teaser, or used as a follow-up to a face-to-face meeting. The seeding was a powerful way to reinforce the “grow with us” message.
Carolyn’s work for Travelers has been awarded an Award of Excellence from the Insurance Marketing Communications Association.
Click to see another project Carolyn designed for Travelers.