Close up teaser image of someone holding an iPad showing the WATCHMAN market education program, designed by Carolyn Porter of Porterfolio, Inc. for Boston Scientific

Watchman Marketing Interactive PDF

Collage of WATCHMAN pages showing interactive PDF designed by Carolyn Porter of Porterfolio, Inc. for Boston Scientific.

When Boston Scientific needed help developing a tool for hospitals to implement marketing initiatives for their innovative WATCHMAN™ product, they called on Carolyn to help. The client initially expressed interest in developing an iPad app, but it was determined a less-expensive interactive PDF would meet all business and communication objectives. Plus, an interactive PDF meant the document could be accessed on any tablet, laptop, or desktop device.

Sections in the PDF provided guidance on developing marketing infrastructure, accessing resources, educating referral partners, and media outreach. The interactive PDF even included a worksheet users could use to track marketing initiatives.

Click to see another project Carolyn designed for Boston Scientific.