When Boston Scientific needed help developing a tool for hospitals to implement marketing initiatives for their innovative WATCHMAN™ product, they called on Carolyn to help. The client initially expressed interest in developing an iPad app, but it was determined a less-expensive interactive PDF would meet all business and communication objectives. Plus, an interactive PDF meant the document could be accessed on any tablet, laptop, or desktop device.
Sections in the PDF provided guidance on developing marketing infrastructure, accessing resources, educating referral partners, and media outreach. The interactive PDF even included a worksheet users could use to track marketing initiatives.