Since the mailing was going out in the springtime, Carolyn leveraged the change in season and developed visuals and messaging that encouraged clients to plant seeds for success.
Whether you’re planting a garden or promoting your organization, the process is similar:
Plan for success
Plant the right seeds
Nurture your investment
Reap the rewards
Carolyn identified specific tactics she could help with — social media marketing, designing infographics, developing technical or marketing collateral — and had those tactics letterpress printed onto strips of paper embedded with flower seeds. Clients could literally plant seed for future growth and success.