The agent recruitment kit included nine inserts that explained the company’s technology platform, product breadth, commission structure, claim handling process, customer acquisition strategies and more. The entire message supported the theme “Helping Agents Grow.”
Carolyn worked with the Arbor Day Foundation to develop a live-seeding promotion which could be sent to the prospective agents as a pre-meeting teaser or used as a follow-up to a face-to-face meeting. The seeding was a powerful way to reinforce the “grow with us” message.
Carolyn’s work for Travelers has been awarded an Award of Excellence from the Insurance Marketing Communications Association.