Agent Recruitment Kit

Tree seedling in plastic tube and brochure from Travelers Insurance with images of tall trees; brochures talks about how Travelers helps agents grow. Graphic design by Carolyn Porter of Porterfolio, Inc.
Detailed images of Travelers "Helping new agents grow" folders and inserts; graphic design by Carolyn Porter of Porterfolio, Inc.

The agent recruitment kit included nine inserts that explained the company’s technology platform, product breadth, commission structure, claim handling process, customer acquisition strategies and more. The entire message supported the theme “Helping Agents Grow.”

Carolyn worked with the Arbor Day Foundation to develop a live-seeding promotion which could be sent to the prospective agents as a pre-meeting teaser or used as a follow-up to a face-to-face meeting. The seeding was a powerful way to reinforce the “grow with us” message.

Carolyn’s work for Travelers has been awarded an Award of Excellence from the Insurance Marketing Communications Association.

Travelers Insurance