Watchman Marketing Interactive PDF

Six sample pages from WATCHMAN interactive PDF for Boston Scientific; Map of northern Minnesota from "State of the Boundary Waters" report by Friends of the Boundary Waters Wilderness; graphic design by Carolyn Porter of Porterfolio, Inc.

The client initially expressed interest in developing an iPad app, but it was determined a less-expensive interactive PDF would meet all business and communication objectives. Plus, an interactive PDF meant the document could be accessed on any tablet, laptop, or desktop device.

Sections in the PDF addressed marketing infrastructure, accessing resources, educating referral partners, and media outreach. The interactive PDF even included a worksheet users could use to track marketing initiatives.

Boston Scientific