You may not think a document outlining commercial insurance coverage is exciting — unless you are an insurance agent who needs to quickly and accurately access this information.
The challenge presented to Carolyn was to take a very complex, very long list and completely reimagine how the information was organized. Data included business class descriptions, proprietary quoting codes, SIC codes, property/liability, auto and workers compensation availability information, risk size categories, and a listing of the company’s “appetite” for the business. Several techniques were employed to make document navigation a breeze.
The result was a 32-page book that proved to be Travelers most highly requested document of the year. In fact, it had to be reprinted — twice — simply to fulfill audience demand.