Close up teaser image showing two boys eating ice cream and text from an insurance "appetite" brochure designed by Carolyn Porter of Porterfolio, Inc. for Travelers Insurance.

Business Insurance Risk “Appetite” Directory

Collage of pages from Travelers Insurance "appetite" guide designed by Carolyn Porter of Porterfolio, Inc.

You may not think a document outlining commercial insurance coverage is exciting — unless you are an insurance agent who needs to quickly and accurately access this information.

The challenge presented to Carolyn was to take a very complex, very long list and completely reimagine how the information was organized. Data included business class descriptions, proprietary quoting codes, SIC codes, property/liability, auto and workers compensation availability information, risk size categories, and a listing of the company’s “appetite” for the business. Several techniques were employed to make document navigation a breeze.

The result was a 32-page book that proved to be Travelers most highly requested document of the year. In fact, it had to be reprinted — twice — simply to fulfill audience demand.

Click to see another project Carolyn designed for Travelers Insurance.