When Boston Scientific wanted help creating an iPad app to promote their industry-leading EnduraLife™ implantable cardioverter defibrillator (EL ICD), they called on Carolyn to help.
Boston Scientific’s EL battery technology delivers the longest projected longevity, and is packaged in a device up to 11 percent smaller and 24 percent thinner than devices from other manufacturers. Increased longevity can reduce the risk of infection and other complications over time, minimize out-of-pocket patient expenses for replacement procedures, and decrease healthcare costs associated with device therapy.
The iPad app includes sections on the EnduraLife battery technology, battery performance studies, and device features such as remote monitoring.
A fun feature: the client wanted to include a 360˚ animation of the device. With the swipe of a finger, users could spin the EL device left, right, or all the way around (to look at the device, or just to play). The feature was created using a sequence of product images shot on a turntable at 10˚ increments.