When Boston Scientific wanted an interactive iPad app their sales force could use to show features of their high-resolution RHYTHMIA™ heart mapping system, they reached out to Carolyn for help.
Boston Scientific’s RHYTHMIA™ Mapping System set a new standard in high-definition cardiac rhythm mapping. RHYTHMIA allowed cardiologists to see an unprecedented level of detail: 25x the detail at 6x the speed. The app contained five categories of content: an overview of the RHYTHMIA System, a section where viewers could dig deeper into RHYTHMIA System features, clinical data, user testimonials, and a section with links to additional materials such as brochures and spec sheets.
The iPad app was rich with interactivity: pop-ups, interactive sample monitor screens, video testimonials, and side-by-side case studies. These components helped provide an educational and engaging user experience.