Close up teaser image of "Guidepoint" brochure with headline "Guidant is simplifying reimbursement" designed by Carolyn Porter of Porterfolio, Inc. for Guidant. The photo shows a business man's shoes resting on a desktop.

GuidePoint Marketing Materials

Collage of images showing pages of Guidant's "GuidePoint" reimbursement program, designed by Carolyn Porter of Porterfolio, Inc.

When Guidant (now part of Boston Scientific) wanted to promote its suite of health care reimbursement resources, which included online and phone tools, webcasts, a technical toolkit, and PDA software, they hired Carolyn to design and art direct this handy reference tool.

This desk-size reference guide came in two versions: one for customers, and a second version with additional tools and information just for sales reps. A two-tab system made immediate identification of the versions a breeze.

The project required multiple custom photos, which included model selection, location scouting, prop creation, in-person art direction, and aggressive schedule management. Companion materials, which used some of the design elements Carolyn developed, were completed by on-staff designers.

In conjunction with companion materials created by the on-staff designers, GuidePoint marketing materials won an Award of Excellence from IABC Minnesota.

Click to see another project Carolyn designed for Guidant.

“We simply could not have accomplished the project without your creativity and responsiveness.”