When Guidant (now part of Boston Scientific) wanted to promote its suite of health care reimbursement resources, which included online and phone tools, webcasts, a technical toolkit, and PDA software, they hired Carolyn to design and art direct this handy reference tool.
This desk-size reference guide came in two versions: one for customers, and a second version with additional tools and information just for sales reps. A two-tab system made immediate identification of the versions a breeze.
The project required multiple custom photos, which included model selection, location scouting, prop creation, in-person art direction, and aggressive schedule management. Companion materials, which used some of the design elements Carolyn developed, were completed by on-staff designers.
In conjunction with companion materials created by the on-staff designers, GuidePoint marketing materials won an Award of Excellence from IABC Minnesota.
“We simply could not have accomplished the project without your creativity and responsiveness.”– PROJECT MANAGER, GUIDANT