When Boston Scientific wanted to develop a tool sales reps could use to educate physicians about the ImageReady line of MR-compatible devices they called on Carolyn to help.
The ImageReady™ iPad app was designed to help Boston Scientific sales reps tell the story of the Ingevity™ pacing lead and the Accolade™ and Essentio™ pacemakers. These pacemakers safely tolerate full-body 1.5T and 3T MRI environments—a solution that offers remarkable flexibility for patients, cardiologists and radiologists.
An additional goal of this app was to tell the story of features beyond MRI compatibility, including automatic daily performance monitoring and respiration-based pacing. The pages outlining those features incorporated animation to help the reader engage with content. A series of videos highlighted options for implant: stylet selection, lead introducer selection, and lead positioning.