When the executive director of the White Bear Lake Area Historical Society expressed interest in creating a membership brochure, Carolyn jumped at the opportunity to help. Carolyn was given carte blanche to propose a design solution that articulated their mission, engaged the community, and encouraged membership.
When Carolyn presented the proposed design, she included three paragraphs of text she drafted to show tone and content. The client loved Carolyn’s copy so much the draft was used with only a few small revisions.
The Historical Society provided century-old images from the archive. The design includes an innovative roll-fold self-mailer that included a few surprises, including a perf-off reply card and a postcard members could use to send a hand-written note.
The brochure was a Silver Award winner in Neenah Paper’s Text and Cover competition.