When Boston Scientific needed an interactive iPad app their sales force could use to compare features and performance of the SENTAI™ line of guidewires, they reached out to Carolyn for help.
The app contained four categories of content: an educational section on guidewire construction and performance measures; detailed features of the seven guidewires in Boston Scientific’s SENTAI portfolio; head-to-head comparisons between SENTAI and competitive guidewires; and ordering information.
The section on guidewire performance included information on torqueability, crossability, rail support, tip durability, and traceability measures. To show how performance was measured, Carolyn created animated gifs that showed the testing/measuring process.
The head-to-head comparison section allowed sales reps to select a Boston Scientific SENTAI guidewire, and compare specifications such as tip load, tip diameter, and coating/cover/core materials against competitor’s guidewires. Head-to-head performance information on torque performance, rail support, tip durability and traceability was shown, if available.