When Boston Scientific wanted help refreshing the look and content of an existing WATCHMAN brochure, they called on Carolyn to help.
The WATCHMAN™ implant is a safe alternative to long-term warfarin therapy and offers a lifetime of stroke risk reduction in patients with non-valvular atrial fibrillation. The Boston Scientific sales force already had a brochure to help tell the WATCHMAN story, but the brochure had been in use for nearly two years and the marketing team felt a refreshed brochure was warranted.
Using a combination of new design elements, and graphics and product photography provided by Boston Scientific, Carolyn’s refreshed design featured faux tabs to aid in quick document navigation, clearer page hierarchy, and greater visual variety between page spreads.
In conjunction with the brochure, Carolyn created tools to streamline the patient communications, including forms, contact cards, and a piece that explained the patient referral process.
“A million thank yous again for your wonderful work on these materials … I cannot wait to gauge reactions and watch them fly off the ‘shelf’ … It was a pleasure doing all this quick work with you!”– WATCHMAN MARKETING TEAM, BOSTON SCIENTIFIC