Elsie’s Garden Floral Design

Visual identity for Elsie's Garden Floral Design; Map of northern Minnesota from "State of the Boundary Waters" report by Friends of the Boundary Waters Wilderness; graphic design by Carolyn Porter of Porterfolio, Inc.

Christine Carlson Chan is known for creating beautiful floral arrangements, but she was frustrated by the potential for miscommunication when brides-to-be used generic terms such as “pink,” “blue,” “yellow,” or “green” to describe colors they planned to use for their wedding. As a florist, Christine needed to know if the client desired blush or coral pink; periwinkle or indigo blue; butter or lemon yellow, shamrock or lime green. Carolyn proposed a flexible and customizable tool Christine could use to ensure she created arrangements in the client’s dream color palette.

The Elsie’s Garden visual identity was fresh and cost-effective to print, and the scrolling script font Carolyn chose embodied Christine’s clients’ joy-filled day.

Client 
Elsie’s Garden Floral Design