The Northeast Medical Education Center was designed to provide healthcare professionals access to cutting-edge technology in a setting conducive to learning and sharing ideas. The facility offered a simulated procedure room, anatomic models to practice lead implantation, a video library, and workstations where physicians could interrogate live devices.
The brochure included custom maps, images of the company’s devices, and photos of medical professionals in learning environments. One of Carolyn’s biggest challenges was to find a Boston-based architectural photographer, then art direct the photoshoot from afar.
The brochure was such a success that a representative from the company’s sister Tampa Medical Education Center wanted a similar brochure. They said it would help them promote their facility to medical professionals in the southeast.