The Historical Society’s executive director gave Carolyn carte blanche to propose a design solution that articulated their mission, engaged the community, and encouraged membership. When Carolyn presented the proposed design, she included three paragraphs of text she drafted to show tone and content. The client loved Carolyn’s copy so much the draft was used with only a few small revisions.
“We invite you to become part of the vibrant community of history enthusiasts that is the White Bear Lake Area Historical Society. We are passionate about this area because we know our communities and our precious lakes have profoundly impacted the lives of people across many generations, and from all over the world.
“We invite you to join us as we celebrate and preserve our rich history of indigenous tribes, hard-working settlers, grand resorts, wily gangsters, elegant summer homes, fierce boat races, and joyful days at the amusement park. We hope you will join us at one our many fun and educational outings such as boat and walking tours, events at the restored Fillebrown House, and exhibits at the historic Depot Museum.
“We invite you to become a Historical Society member to: help ensure we have the funds necessary to protect and expand our archive of more than 7,000 images, books, and artifacts; develop additional tours and events; document the life stories of some of the area’s many interesting residents; draw visitors to our vibrant community; and engage the next generation of history lovers.”
The Historical Society provided century-old images from their archive, and Carolyn came up with an innovative roll-fold self-mailer solution that included a few surprises, including a perf-off reply card and a postcard members could use to send a hand-written note.
The brochure was a Silver Award winner in Neenah Paper’s Text and Cover competition.