When Ideal Printers, Inc. wanted a variation of their logo they could use to celebrate and promote their 30th year of providing high-quality commercial printing, they called on Carolyn to help.
As Carolyn assessed the typography in Ideal’s decades-old logo, she pointed out technical inconsistencies in weight and scale. She also tactfully pointed out that shapes in the original logo — the letter a in particular — gave the logo a dated look. The end result? Both the refreshed corporate logo and the 30th anniversary logo respect the heritage of the original logo yet offer a decidedly updated look.
In addition to providing vector files of the logos, Carolyn created a two-page cheat sheet for Ideal’s on-staff designers to reference when using the new artwork.
“We appreciate all of the options and your professional presentation… I knew we wouldn’t go wrong with Porterfolio!”– OWNER, IDEAL PRINTERS, INC.