Ideal Identity Refresh

Redesign of Ideal Printers logo; graphic design by Carolyn Porter of Porterfolio, Inc.
Two pages showing design documentation of updated visual identity for Ideal Printers; graphic design by Carolyn Porter of Porterfolio, Inc.

As Carolyn assessed the typography in Ideal’s decades-old logo, she pointed out technical inconsistencies in weight and scale. She also tactfully pointed out that shapes in the original logo — the letter a in particular — gave the logo a dated look.

The end result? Both the refreshed corporate logo and the 30th anniversary logo respect the heritage of the original logo yet offer a decidedly updated look.

In addition to providing vector files of the logos, Carolyn created a two-page cheat sheet for Ideal’s on-staff designers to reference when using the new artwork.

“We appreciate all of the options and your professional presentation… I knew we wouldn’t go wrong with Porterfolio!”

Ideal Printers, Inc.