To help bank clients make informed financial decisions, Alerus Financial had a renowned economist prepare data on monthly economic indicators. Alerus hired Carolyn to package the data into a customer-friendly reports.
Each month included information on GDP, unemployment, inflation, Federal Funds rate, housing prices, stock market performance and more. Each month also included a featured topic, such as the trade-weighted value of the dollar or the trade deficit.
Alerus offers banking, mortgage, wealth management, and retirement services in Minnesota, North Dakota, and Arizona.
After building a state-of-the-art medical education facility in Boston’s World Trade Center, Guidant (now part of Boston Scientific) hired Carolyn to create a brochure that promoted the facility’s features.
The Northeast Medical Education Center was designed to provide healthcare professionals access to cutting-edge technology in a setting conducive to learning, practicing, and sharing best practices. The facility offered a simulated procedure room, anatomic models to practice lead implantation, a video library, and workstations where physicians could interrogate live devices. The goal? Help physicians hone their skills and advance the standard of care.
The brochure included custom maps, images of the company’s devices, and photos of medical professionals in learning environments. The brochure was such a success that a representative from the company’s Tampa Medical Education Center wanted a brochure, too. They said it would help them promote their education facility to medical professionals in the southeast.
When it comes to informing and engaging prospective patients with educational materials — like this series of “How It Works” brochures — Tactile Medical often calls on Carolyn to help.
Tactile Medical’s Flexitouch® Plus is an advanced pneumatic compression system. It works by sequentially inflating and deflating chambers to create a gentle, wave-like motion that directs lymph fluid from the impaired area toward healthy regions of the body. The fluid is then naturally absorbed and processed by the body. The Flexitouch is designed for at-home treatment of lymphedema, chronic edema, chronic venous insufficiency, and chronic wounds.
To show prospective Flexitouch Plus users how the upper extremity, lower extremity and head and neck systems work, Carolyn designed a series of brochures that included illustrations outlining Flexitouch’s sequential inflation process and various program options.
Tactile Medical has been one of Carolyn’s many long-term clients. Over the past ten years, Carolyn has helped with marketing materials, technical forms, booth graphics, meeting materials, packaging and more.
When Tactile Medical needed to prepare a suite of physician and patient collateral to support the launch of Kylee™, their new smartphone app, they called on Carolyn to help.
Kylee is a free app patients with chronic swelling can use to learn about lymphedema and chronic swelling, watch video tutorials, track treatment progress, and more. The app also allows users to schedule treatments using their Flexitouch® Plus advanced pneumatic compression system or Entre® Plus pneumatic compression system.
A number of materials were needed for launch: patient collateral, physician education materials, wall posters, booth graphics, internal presentation materials, and a variety of tools for Tactile Medical’s sales force.
When Boston Scientific wanted an interactive iPad app their sales force could use to show features of their high-resolution RHYTHMIA™ heart mapping system, they reached out to Carolyn for help.
Boston Scientific’s RHYTHMIA™ Mapping System set a new standard in high-definition cardiac rhythm mapping. RHYTHMIA allowed cardiologists to see an unprecedented level of detail: 25x the detail at 6x the speed. The app contained five categories of content: an overview of the RHYTHMIA System, a section where viewers could dig deeper into RHYTHMIA System features, clinical data, user testimonials, and a section with links to additional materials such as brochures and spec sheets.
The iPad app was rich with interactivity: pop-ups, interactive sample monitor screens, video testimonials, and side-by-side case studies. These components helped provide an educational and engaging user experience.
The challenge presented by St. Catherine University (previously named The College of St. Catherine; still affectionately referred to as St. Kate’s) was to update materials used by the team of paid student fundraisers.
The suite of fundraising materials would be used by students when reaching out to alumnae. Forms included space to track conversations, pledges, payment history, and other information relevant to the initiative. The materials needed to be highly modular and work with the pre-programmed computer systems; a complicating request was that the client also wanted the materials to be more personalized than previous materials had ever been.
The design solution included iconic images from campus, along with a space for a new element: a student photo. The photo was a way to reinforce a personal connection between the alumnae and the student. Student photos included a first name and information on their major. To economize, all materials (except the digitally printed photo) were offset printed in two colors.
“It was our most successful year ever. The final numbers aren’t in but we are already far ahead of where we’ve been … I know our excellent materials made a huge difference. I continue to be incredibly pleased with your work and professionalism. I really enjoy your style.”
– ASSISTANT DIRECTOR, ANNUAL FUND, ST. CATHERINE UNIVERSITY
When Travelers Insurance wanted to communicate features and benefits of new sales and marketing toolkit available to independent agents, they called on Carolyn to help.
The new tools were designed to help agents attract new customers, retain existing clients, promote their agency, find and order marketing materials, and get to know Travelers better.
The challenge presented to Carolyn was to design an attention-grabbing direct mail promotion that would engage agents and educate them on this new toolkit. The mailing envelope was designed to look like a red metal toolbox. Inside, agents found a custom-designed notepad and a brochure that outlined the new marketing tools. A blueprint-like pattern with technical drawings of a hammer, ruler, plier, wrench, bolts, screws, a screwdriver and the saying, “A great set of tools makes any job easier,” was used throughout. Bright colors and copy that reinforced the toolkit message helped make the promotion a success.
When the client’s go-to graphic designer was unavailable due to a family emergency, Carolyn was brought in to pinch-hit the design of a high-profile product brochure.
Nonin’s innovative oximetry sensors, including the EQUANOX sensor (part of the SenSmart® Universal Oximetry System), provides accurate cerebral tissue oxygen values. Nonin’s noninvasive sensors are ideal for fragile patients such as premie and newborn babies.
Carolyn was hired because it was critical to work with a graphic designer who could hit the ground running. After an initial meeting with the client, Carolyn developed concepts for the visual direction, and soon after directed a product photo shoot. In short order the entire brochure was designed, proofed, reviewed by legal, prepared for the printer, and ready for the company to use.
Travelers Insurance wanted to create a series of white paper reports, but they didn’t want the expense of printing, warehousing, or distributing printed reports. The solution? A series of PDF reports that could be electronically distributed. The white papers included photos, custom graphs/charts, and all the graphic design details Travelers customers were used to seeing in high-end print collateral.
Reports addressed topics of particular interest to Travelers high-tech clients: – Data risks of cloud-based computing – Managing a company’s social media risks – Securely disposing of electronic devices – Protecting intellectual property – Best practices to control overseas supply chains
