Renowned for artistic excellence, versatility of musical styles and adventurous programming, The Saint Paul Chamber Orchestra is widely regarded as one of the finest chamber orchestras in the world. Each spring (prior to COVID), the Orchestra held a black-tie fundraising gala. The year’s theme: magic.

Carolyn began by interviewing a local magician. She used what she learned to develop a lively design solution that was applied to all event materials. The primary visual was a magicians’s wand that — through the magic of a lenticular — morphed into a conductor’s baton.

Event materials were printed in two colors to economize on print expenses. Materials included pre-event awareness materials, the event invitation package, the evening’s program — which even included directions for a magic trick attendees could attempt using their dinner napkin, a salt shaker and a coin — menu, auction catalog cover and event signage.

Click to see another project Carolyn designed for the Saint Paul Chamber Orchestra.

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When Boston Scientific wanted help creating an iPad app to promote their industry-leading EnduraLife™ implantable cardioverter defibrillator (EL ICD), they called on Carolyn to help.

Boston Scientific’s EL battery technology delivers the longest projected longevity, and is packaged in a device up to 11 percent smaller and 24 percent thinner than devices from other manufacturers. Increased longevity can reduce the risk of infection and other complications over time, minimize out-of-pocket patient expenses for replacement procedures, and decrease healthcare costs associated with device therapy.

The iPad app includes sections on the EnduraLife battery technology, battery performance studies, and device features such as remote monitoring.

A fun feature: the client wanted to include a 360˚ animation of the device. With the swipe of a finger, users could spin the EL device left, right, or all the way around (to look at the device, or just to play). The feature was created using a sequence of product images shot on a turntable at 10˚ increments.

Click to see another iPad app Carolyn designed for Boston Scientific.

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When Travelers Insurance contacted Carolyn to design a one-of-a-kind gift for a retiring board member, she immediately knew who she wanted to collaborate with: Kent Aldrich of The Nomadic Press.

Travelers’ request was to give the retiring board member a gift he would be proud to display for the rest of his life —but they didn’t know what they wanted the gift to look like or what they wanted it to say. Carolyn presented a number of detailed concept sketches to the Travelers Corporate Communications team. Once a design direction was approved, Carolyn and Kent selected materials, then Kent began the construction process while Carolyn worked with the client to refine content.

The result was a museum-quality piece comprised of a silk-wrapped case, a letterpress printed proclamation embossed with the corporate seal, and a hard-cover book that outlined notable milestones during the board member’s 17-year tenure. The proclamation, book, and case were crafted of the highest quality materials: hand-marbled paper, silk, leather, and aluminum.

Fun fact: The team at Travelers reached out to Carolyn because Carolyn and Kent had collaborated years earlier on a similar type of bespoke proclamation. That proclamation had been presented to Nelson Mandela on behalf of a coalition of Minnesota businesses.

Click to see another project Carolyn designed for Travelers.

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When Boston Scientific wanted to develop a tool sales reps could use to educate physicians about the ImageReady line of MR-compatible devices they called on Carolyn to help.

The ImageReady™ iPad app was designed to help Boston Scientific sales reps tell the story of the Ingevity™ pacing lead and the Accolade™ and Essentio™ pacemakers. These pacemakers safely tolerate full-body 1.5T and 3T MRI environments—a solution that offers remarkable flexibility for patients, cardiologists and radiologists.

An additional goal of this app was to tell the story of features beyond MRI compatibility, including automatic daily performance monitoring and respiration-based pacing. The pages outlining those features incorporated animation to help the reader engage with content. A series of videos highlighted options for implant: stylet selection, lead introducer selection, and lead positioning.

Click to see another iPad app Carolyn designed for Boston Scientific.

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When Boston Scientific wanted to develop an iPad app sales reps could use to educate physicians about their life-saving left atrial appendage closure device, they called on Carolyn to help.

This WATCHMAN™ iPad app included six sections:

The introduction addressed the question: Why WATCHMAN” (Answer: the one-time procedure reduces the risk of stroke by 5x!)

The product overview section outlined features of the WATCHMAN, and provided information on the access and delivery sheaths used during the implant.

The product specifications section included information on materials, device size options, indications for use, and ordering information.

The clinical data section included information on implant success rate, along with safety and efficacy data.

The video section included play-on-demand videos designed for implanting physicians, patient testimonials, and information on the left atrial appendage.

The tools for patients section included a video designed for patients, brochures, patient guides, and links to online resources (brochures designed by in-house Boston Scientific design team).

Click to see a brochure Carolyn designed for the WATCHMAN team.

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